Before attending a show it is useful to check out your competition to see what they have in stock and what their customers are buying. Is something on the wane or on the up? Speak to your own customers and find out if there are things they want to buy that you do not have in stock. These are things that should be done on a regular basis throughout the year.
Once you arrive at a show, look out for stands that are busy, with plenty of people milling around, lots of staff writing out orders and other people clearly waiting to place orders.
