Is it opposite the busiest bus stop in town? If it is in an arcade, is it walkthrough or dead-end? What is at either end? Where is the nearest competition? Will your neighbours complement or compete with what you are planning to sell?
I opened my second shop, selling ethnic and alternative clothes, jewellery and accessories, opposite my first, a New Age gift shop. Next door there was a CD shop and an Extreme Sports shop, which made that part of town quite a centre to draw in young people. The street was a covered arcade, the main thoroughfare from the beach and the town’s main car park, to the High Street and town centre bus stops.
